Colombian superstar Shakira has joined PANDORA Americas in a year-long 'multifaceted' partnership as brand ambassador. She will encourage women to express their creativity and personality by telling their own story (self-expression). “ Each of us have different ways of telling our story; I’m happy to have joined forces with a brand like Pandora and love that their collections allow people to make their own unique designs that speak to who they are ,” the three-time Grammy Award winner said in a statement. Talking about PANDORA America's partnership with Shakira, their Chief Marketing Officer, Charisse Hughes said, " As a mother, UN Ambassador and awarding-winning singer, Shakira is an inspirational icon for people across the globe who identify with the various roles she plays and her complex life as a woman. Joining forces with her is a natural fit for PANDORA, as we always encourage women to celebrate who they are and to use jewellery and personal style as a
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