Colombian superstar
Shakira has joined PANDORA Americas in a year-long 'multifaceted' partnership
as brand ambassador. She will encourage women to express their creativity and
personality by telling their own story (self-expression).
“Each of us have different ways of
telling our story; I’m happy to have joined forces with a brand like Pandora
and love that their collections allow people to make their own unique designs
that speak to who they are,” the three-time Grammy Award winner said in a
statement.
Talking about PANDORA America's partnership with Shakira, their Chief
Marketing Officer, Charisse Hughes said, "As a mother, UN Ambassador and
awarding-winning singer, Shakira is an inspirational icon for people across the
globe who identify with the various roles she plays and her complex life as a
woman. Joining forces with her is a natural fit for PANDORA, as we always
encourage women to celebrate who they are and to use jewellery and personal
style as a form of self-expression and confidence."
PANDORA, founded in 1982, designs, manufactures and
markets hand-finished and contemporary jewelry made from high-quality
materials at affordable prices. PANDORA retails its jewelry in more
than 100 countries on six continents through around 7,700 points of sale. Other
famous faces to join forces with PANDORA include actress Ciara, country
music artist Kellie Pickler, actress Alyson Hannigan, US Olympic gymnast Aly
Raisman and former figure skater Gracie Gold.
Shakira is the salt of earth. What a great idea to combine fashion, success and beauty all together.. Can't wait to see her collection ❤️✌️
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