Shakira teams up with Pandora to encourage self expression

Colombian superstar Shakira has joined PANDORA Americas in a year-long 'multifaceted' partnership as brand ambassador. She will encourage women to express their creativity and personality by telling their own story (self-expression).

“Each of us have different ways of telling our story; I’m happy to have joined forces with a brand like Pandora and love that their collections allow people to make their own unique designs that speak to who they are,” the three-time Grammy Award winner said in a statement.

Talking about PANDORA America's partnership with Shakira, their Chief Marketing Officer, Charisse Hughes said, "As a mother, UN Ambassador and awarding-winning singer, Shakira is an inspirational icon for people across the globe who identify with the various roles she plays and her complex life as a woman. Joining forces with her is a natural fit for PANDORA, as we always encourage women to celebrate who they are and to use jewellery and personal style as a form of self-expression and confidence."

PANDORA, founded in 1982, designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. PANDORA retails its jewelry in more than 100 countries on six continents through around 7,700 points of sale. Other famous faces to join forces with PANDORA include actress Ciara, country music artist Kellie Pickler, actress Alyson Hannigan, US Olympic gymnast Aly Raisman and former figure skater Gracie Gold.