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The Role Played by Managerial Accountants in Organizations

Managerial accounting is the process of identifying, measuring, analyzing, interpreting and communicating information for the pursuit of an organization’s goals (Investopedia, n.d.). Others define management accounting as a function of tracking internal cost for any business process that helps an individual or an organization in making decisions related to production, operations and investment. Simply put, management accounting is the provision of financial and non-financial decision-making information to managers.
Management accountants are needed so companies can know the efficiency of their budgets, the cost of their operations, and be able to allocate funds accordingly in investment, production and sales. A management accountant has a role that is very crucial to any organization’s wellbeing. The role and incumbent responsibilities of a management accountant are so huge, which leaves no room for error. A single miscalculation or underestimation of a business plan done by the management accountant can put a company in jeopardy.
The role of a management accountant is to use knowledge and skills to influence decisions that create value for the organization’s stakeholders while maintaining an unfaltering commitment to ethical values. The management accountant gets to assess risk and implement strategy through planning, budgeting and forecasting. Their role is strategic as they have to focus on all levels of the organization in helping it achieve its goals in today’s increasingly competitive environment.
The tasks performed by a management accountant are geared at ensuring a company’s financial security, handling fundamentally all financial matters, and thus helping to drive the business’s overall management and strategy. Management accountants perform the following fuctions: planning, controlling, margin analysis, constraint analysis, capital budgeting, trend analysis/forecasting and product costing/valuation.
Planning: They decide what products are to be made, and where and when they are to be made. This entails determining the raw materials, labor and other required resources needed to achieve the desired output. Planning involves determining what needs to be done, how it will be done and who will do it. Long-range planning, called strategic planning, is carried out over a 1 – 10 year period.
Although strategic planning is established by senior management, they rely on management accountants to provide the data required to ease the process. Possible inputs to long range planning are: capital funding, forecasts of employee needs and production and facility needs. Growing the company’s sales by 10%/year for the next ten years may be one of the organizational goals. Management accounting then provides cash flow forecasts showing the capital funding needs tied to this objective (Marino, n.d.).
Controlling: This ensures that plans are being followed. Managers use daily accounting data such as: time sheets, performance reports and operational statistics to evaluate the performance of the various departments of their organization. For instance, control procedures may specify that variances in excess of 8% of the budget require further investigation and explanation.
Aid to decision-making: Business owners are faced with countless decisions every business day. Managerial accounting information is a data-driven input to such decisions; this tends to improve decision-making in the long run. Managerial accounting information is used by company management to determine what should be sold and how to sell it (Freedman & Media, n.d.).
The use of activity-based costing techniques will enable management determine the activities required to produce and service a product line. Also, deciding which customers are less profitable or more profitable will enable the business to focus advertising and promotion towards the most profitable customers.
Cost Accounting: Although management accounting and cost accounting are often used interchangeably, they really are not the same thing. Cost accounting is one element of management accounting. Cost accounting is a system for recording data and producing information about costs for the products produced by an organization and/or the services it provides (Management Accounting, n.d.). It is also used to establish costs for responsibility centers or for particular activities.
Risk Management: Management Accountants contribute to the framework and practice of identifying, measuring, managing and reporting risks to the achievement of the business’s objectives.
Constraint Analysis: One of the roles of a management accountant is to manage constraints within a production line or sales process. The management accountant has to determine where principle bottlenecks occur and calculate the impact of these constraints on revenue, cash flow and profit (Investopedia, n.d.).
Product Costing/Valuation:  This is a core focus of their role; determining the actual costs of products/services. They get to calculate and allocate overhead charges to property and assess the true expenses related to the production of a product. In addition to overhead costs, they use direct costs to properly assess the cost of goods sold and inventory that may be in different stages of production.
Trend Analysis/Forecasting: This involves reviewing the trend line for certain costs and investigating strange deviations and/or variances. They also make use of historical data to calculate and project future financial information. Tools used here include: sales volumes, historical pricing, customer tendencies etc.
A management accountant is required to prepare the following: annual statutory accounts, budgets and forecasts, product profitability reports, cash flow reports, capital investment appraisal reports, standard cost and variance analysis reports, and returns to government departments like sales tax returns.
Being a management accountant is a challenging job as there is need for awareness of a wide scope of things that could affect the bottom line of the organization; be it a political situation that could affect its market, economic conditions such as inflation, competition, cost of labor, raw materials; or social relationships like the interaction of the company with the rest of the business world and social media.
Management accountants have to be able to outline challenges in advance so that the company for which they work is ready for a cash crunch or any other type of risk. They have to inform senior management in advance so that they take financial decisions with consideration of requirements and available funds (Editor, 2013).

Works Cited

Editor. (2013, August 19). Management Accounting: Roles and Challenges ahead. Retrieved June 25, 2016, from On Target Direct: http://www.cmawebline.org/ontarget/management-accounting-roles-and-challenges-ahead/
Freedman, J., & Media, D. (n.d.). Why Management Accounting Is Important in Decision-Making. Retrieved June 25, 2016, from Chron: http://smallbusiness.chron.com/management-accounting-important-decisionmaking-53947.html
Investopedia. (n.d.). What is 'Managerial Accounting'. Retrieved June 25, 2016, from Investopedia: http://www.investopedia.com/terms/m/managerialaccounting.asp
Management Accounting. (n.d.). Retrieved June 25, 2016, from Kaplan Financial Knowledge Bank: http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Management%20Accounting.aspx

Marino, T. J. (n.d.). Managerial Accounting: Purpose and Roles. Retrieved June 25, 2016, from tjmarino.com: http://tjmarino.com/blog/blog-management/managerial-accounting-purpose-and-roles.html

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