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Nielsen's 10 Most popular music artists of 2018

Listed below are Nielsen's 10 most popular artists of 2018, ranked by total album-equivalent consumption:
10. Taylor Swift
Total album-equivalent consumption: 1,068,000
Album sales: 285,000
Digital songs: 986,000
Streaming on-demand audio: 1,027,226,000
9. Eminem
Total album-equivalent consumption: 1,081,000
Album sales: 302,000
Digital songs: 917,000
Streaming on-demand audio: 1,031,565,000 
8. The Weeknd
Total album-equivalent consumption: 1,104,000
Album sales: 178,000
Digital songs: 500,000
Streaming on-demand audio: 1,314,121,000
7. Kendrick Lamar
Total album-equivalent consumption: 1,264,000
Album sales: 228,000
Digital songs: 864,000
Streaming on-demand audio: 1,424,425,000
6. Ed Sheeran
Total album-equivalent consumption: 1,267,000
Album sales: 338,000
Digital songs: 1,926,000
Streaming on-demand audio: 1,103,995,000
5. J. Cole
Total album-equivalent consumption: 1,339,000
Album sales: 288,000
Digital songs: 303,000
Streaming on-demand audio: 1,530,496,000
4. XXXTentacion
Total album-equivalent consumption: 1,068,000
Album sales: 285,000
Digital songs: 986,000
Streaming on-demand audio: 1,027,226,000
3. Migos
Total album-equivalent consumption: 1,470,000
Album sales: 112,000
Digital songs: 900,000
Streaming on-demand audio: 1,903,032,000
2. Drake
Total album-equivalent consumption: 2,474,000
Album sales: 71,000
Digital songs: 1,999,000
Streaming on-demand audio: 3,304,426,000
1. Post Malone
Total album-equivalent consumption: 2,624,000
Album sales: 324,000
Digital songs: 2,030,000
Streaming on-demand audio: 3,145,868,000

Source: Business Insider

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